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Sidestage & Images Instantly partner.

Updated: Mar 26

Sidestage Production Services is a local Canberra company providing a range of technical production services to the live entertainment industry. Their mission is to offer clients a competitive and professional all-in-one production solution.


Images Instantly captures professional images and delivers them instantly to our clients. From formals and fashion to sports and theatre photography we capture it all.


Terry Cunningham (Images Instantly Director), Beau Campbell (Photoghrapher), Craig Dear (Sidestage Director), Anna Davies (Sidestage Operations Manager).

Aside from an overlapping clientele, the overwhelming similarity behind Sidestage and Images Instantly is our mutual drive to take on challenges and offer unique solutions. It's this drive that has seen a partnership come to fruition.


You may ask, why is production relevant to photography? Effective production can completely transform an environment. You can take the most basic of spaces and completely revolutionise the look and feel of it with the addition of lighting, haze, special effects and more.



Coorong Pavillion, EPIC Conference Centre

This transformation is perfectly reflected using the following example. The image to the left is of the Coorong Pavillion at the EPIC Conference Centre. The event was for a Bom Funk Dance Studio performance.




The image below is what the end-result looked like with the addition of production, provided by Sidestage. Click here to see the time-lapse of the setup.



Images Instantly Photographer: Beau Campbell

Terry Cunningham, Co-Director of Images Instantly, explained what this partnership means for our client base. "In the photographic industry we work around a lot of events, many of these events require production support. After working with a variety of Canberra production companies one consistently stood above the rest, the difference being the attention to detail and the eagerness to get it right".


"By partnering with Sidestage we're providing an affordable all-in-one production solution to our clientele. Sidestage, in being creative, reliable and passionate about what they do represent many of Images Instantly's core values, so in many ways it's the perfect fit".

A Sidestage Powered Event. Photo: Sian Sandilands

Craig Dear, Director of Sidestage, outlined why this partnetship is important: "Our partnership with Images Instantly is a Canberra first, setting us further apart from our competition. In an industry landscape where services are segregated and costs are hidden, Sidestage strives to provide streamlined processes and make the experience enjoyable for the client." "Images Instantly are doing some truly revolutionary work in the photography world, and we wanted to capture, so to speak, these tools and make them available to our clientele. Terry and his team are fantastic to work with, which is really important to us when choosing to endorse them to our existing client base." To take advantage of this new-found partnership, reach out to either of our teams who can guide you through the steps to a successful event. Sidestage is a local Canberra company providing a range of technical production services to the live entertainment industry. Their mission is to offer clients a competitive and professional all-in-one production solution.


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